Marketing Formulas for CMO's on the go...
GoGoCMO is the first IPhone app to assist you in the discovery, formulation, and quantification of your marketing performance. Have fingertip access to over 75 vital marketing formulas, in over 10 marketing disciplines. Whether you’re in a creative briefing, product meeting, or on the go, you now have a quantitative guide assisting you in finding, explaining, calculating and sharing vital marketing formulas and metrics.
Marketing ROI
The applied use of quantitative marketing provides you with a leading indicator of opportunities and challenges in your marketing campaigns. Proactively manage the “if you cant measure it, you cant manage it” conversation with the C-Level. How often have you been asked? What was the Marketing Return on Investment for this program? What was the conversion rate of this e-mail campaign? Did this marketing program achieve the breakeven point? With GoGoCMO, you are able to lead and shape this crucial dialog.
X-Ray your Marketing Dashboard
Today’s marketing managers must select, calculate, and explain key business metrics for the proper design or marketing dashboards. Mastery of quantitative marketing is now table stakes in the corporate suite, so make sure your marketing dashboard is monitoring the right vital signs.
FEATURES
- A comprehensive database of over 75 marketing formulas
- Description of marketing formula
- Formula application and common usage
- Search function
- Add to favorites feature
- Share specific formulas and metrics with associates
- Frequent formula updates
- Apple IPhone & IPad - iOS 4.3 compatible
REVIEWS
“…If you’re a marketing professional, this is a positively indispensible IPhone application that will add quantitative authority to your marketing efforts…”
“…the interface is simple to use, the commands are snappy, and you get insights instantly. I use it every day as a source of expert marketing guidance…”
“…GoGoCMO has given me a couple of very useful insights. It rare than an app comes along that is a must have, a keeper for me…”
“…I am often challenged on the Marketing ROI of a particular promotional campaign and now I am readily armed with the answers. This app positions me as the one in the room with street credibility on marketing metrics…”
"…wish you had a top-notch marketing expert in your pocket? You already have one with GoGoCMO...”
“… Elegantly designed, simple and easy to use and most definitely crucial for my work…”
“… crunching the numbers is vital to success in marketing, GoGOCMO pays for itself…”
